As the Heartland Antique Show prepares for its 30th season, promoter Jennifer Sabin has a few changes planned for several events under the Heartland umbrella.
The summer edition of Heartland, Sabin’s original show, will continue as usual on June 1 at the Wayne County Fairgrounds in Richmond, Indiana. Sabin anticipates having 90 dealers from across the United States.
However, the fall edition of Heartland will be dropped in 2019. The most recent version of that show, held November 17, 2018, at the same site as the summer show, was down to 52 dealers, a decline of 20 booths from the previous year, according to Sabin.
“When I started the November show, it was a stand-alone event,” she said. “Now there are a number of other shows in Ohio and Illinois.” Dealer attrition, in part because of those competing shows, has affected Heartland, even though the customer base in Richmond remained steady. “It doesn’t make it feasible to continue that one,” she said.
Despite the loss of the fall show, Sabin continues to add to her brand. In August 2018 she experimented by retooling a show she had tried two years earlier in central Ohio. The revived event, Heartland at Hilliard, will continue, slated for August 24 on the Franklin County Fairgrounds in Hilliard, just west of Columbus. Sabin described the 35-dealer show as “back to the basics,” with unwalled booths and same-day setup for the dealers. “I call it a picker’s market,” she added. The mix of dealers includes some who have been regulars at the Richmond shows and others who haven’t set up at Sabin’s other events.
New for 2019 will be Heartland in Historic Lebanon on September 7. Sabin said the show will feature 22 select dealers on the Warren County Fairgrounds in Lebanon, Ohio. The show will be fully walled and papered. Sabin noted that the event will be co-promoted with Garth’s Auctioneers, which is planning a two-day sale that weekend in Columbus, Ohio. “The idea with Garth’s is to have a couple of events in the area to pull in more out-of-area customers,” Sabin added.
Despite the differences between venues, Sabin plans for her shows to have one common theme. “I need to maintain focus on quality Americana,” she said. “It sure is nice to see some real quality.”
For more information on Heartland shows, phone Sabin at (843) 812-0282 or visit (www.heartlandantiqueshow.com).
Originally published in the January 2019 issue of Maine Antique Digest. © 2019 Maine Antique Digest