Advertising

Download 2018 printable ad package (pdf)

2018 ADVERTISING RATES
Prices in effect through the January 2019 issue.

Ad Size 
See ad sizes
B&W
Basic Cost
B&W
With 10% Discount
Color
Basic Cost
Color
With 10% Discount
Front-cover Double Block
n/a
n/a
$1000.00
$900.00
Front-cover Single Block
n/a
n/a
$500.00
$450.00
1/2 Page Cover Color Section
n/a
n/a
$1015.00
$913.50
Front or Back Cover
By reservation only.

$1050.00

$945.00

$1450.00
$1305.00
Centerspreads
By reservation only.  

$2100.00

$1890.00

$2800.00
$2520.00
Full Page

$960.00

$864.00

$1300.00
$1170.00
3/4 Page

$760.00

$684.00

$1050.00
$945.00
2/3 Page

$675.00

$607.50

$945.00
$850.50
3/5 Page

$580.00

$522.00

$815.00
$733.50
1/2 Page

$490.00

$441.00

$710.00
$639.00
2/5 Page

$400.00

$360.10

$560.00
$504.00
1/3 Page

$335.00

$301.50

$470.00
$423.00
1/4 Page

$275.00

$247.50

$385.00
$346.50
1/6 Page

 $190.00

  $171.00

$265.00
$238.50
1/8 Page

$140.00

$126.00

$200.00
$180.00
1/16 Page

$105.00 

$94.50

$145.00
$130.50
Per Column Inch

$21.00

$18.90

n/a
n/a
Classified per word (25-word minimum) 1.00 per word. No discounts.

Non-standard sizes: $21.00 per column inch, with a 2-column-inch minimum.

These ad prices are for the printed version of M.A.D. only. For information about ads on the Internet, please read the Internet section.

NOTE: Classified display and regular display rates are identical. All display advertisers will receive a checking copy of the issue as well as a tear sheet with the statement.

Internet ad based on print ad
 
$55.00
 
no discount
Internet ad without print ad
 
$135.00
 
no discount

PAYMENTS/DISCOUNTS

•    All display advertisers are eligible for a 10% discount on print ads that are prepaid or paid within ten days of receipt of invoice.

•    First-time advertisers must send payment with the ad order. The 10% discount would apply.

•    An additional 10% discount applies to ads that run for six months with no changes, paid in advance.

•    Ads will not be accepted from those with delinquent accounts. A late payment charge of 1½% a month will be applied to bills that are unpaid 30 days after the billing.

•    We accept MasterCard, Visa, American Express, and Discover.

•    Canadian/foreign advertisers: Payment in U.S. funds only.

•    Advertising agencies: We no longer offer an agency discount.

•    No discounts for Internet advertising.

CIRCULATION INFORMATION

Contrary to its title, Maine Antique Digest is not just a New England publication. Our news coverage extends across the U.S. and Canada. Our monthly column Letter from London highlights major sales in London and elsewhere. We have subscribers in all 50 states and a number of foreign countries. In addition, our website and digital edition are available 24/7 to readers worldwide. Demographics are available on request.

MAIL DATE

Our monthly issue mails ten days after the advertising deadline.

AD PLACEMENT

•    Position is not guaranteed, with the exception of covers and centerspreads.

•    Covers and centerspreads are available by reservation only.

•    Show and auction ads are generally grouped together. All shows and auctions are listed on the calendar. The calendar is included on our website at no extra charge, with dates, location, and contact information for each advertised event.

SPECIAL SECTIONS

Special pull-out sections are printed in either full color or black-and-white and in the same size and format as the rest of the paper. These are especially useful to show promoters but may also be useful for auctioneers, group shops, or private dealers. These special sections are available in increments of four pages and typically contain ads and promotional material for a particular event. For more information, click Special Sections or call the M.A.D. office.

INSERTS

Call for availability and pricing.

FRONT-COVER ADVERTISING

Two full-color block ads on the front cover, each 2¼" wide x 2" high, are available ($500 each). The full area (4¾" x 2") is also available ($1000). Front-cover ads are available by reservation only, on a first-come, first-served basis. All front-cover ads must be created by M.A.D.’s in-house graphics professionals (no extra charge).

CLASSIFIED ADVERTISING RATES

Maine Antique Digest classified ads are $1.00 per word, $25.00 minimum charge. Photographs or line art with classifieds are $10 extra. Illustrations will not exceed 1½" in publication. All classified ads must be paid in advance; no discounts apply.

ANTIQUES TRADE DIRECTORY

M.A.D.’s annual Trade Directory is a comprehensive listing of dealers, auctioneers, show promoters, and service providers that is printed and bound separately and mailed as a supplement to the January issue. The Trade Directory is also posted for the year on M.A.D.’s website. The directory includes listings ($60 each) as well as full-color display ads. Deadline for the 2019 Directory is September 14, 2018. Specifications and costs for Trade Directory ads.

DEADLINES

All ads and/or advertising materials must be in our office
by the end of the business day on the
first Wednesday of each month
to ensure that your ad will be included in the issue.

The deadline for ads is the FIRST WEDNESDAY of each month. Issues are mailed ten days after the first Wednesday. M.A.D. deadlines are firm dates, and all material, including all ad copy and photographs, whether mailed or e-mailed, must be in our office by 5:00 p.m. on deadline day.

We strongly advise you to send electronic ads (e-mail or FTP) as early as possible. Our printing schedule does not permit us to hold space past 5:00 p.m. on deadlines. Please allow plenty of time for your ad material to reach us.

2018 Deadlines
ISSUE DEADLINE DATE
February January 3
March February 7
April March 7
May April 4
June May 2
July June 6
August July 3
September August 1
October September 5
November October 13
December November 7
January 2019 December 5
February 2019 January 9, 2019
2019 Antiques Trade Directory (insert in Jan.’18 issue) September 14, 2018

Sending Us Your Ad

There is no charge for composing ads, including layout, typesetting, or processing your photographs. If you send us a rough sketch of your ad, we’ll be glad to do the rest. Advertising copy is not accepted over the telephone.

 What M.A.D. needs from you:

•    Business name, billing address, and the issue(s) in which the ad will appear.

•    Ad size, and whether it is color or black-and-white.

•    Ad copy.

•    To ensure optimum clarity in printing, photos must be sent as raw images (highest setting on your camera or 300 dpi).

•    Prints and hard copy logo art may be supplied in lieu of digital images. These will be scanned and returned to you.

If you create your own ad:

•    Digital images should be a minimum resolution of 300 dpi (dots per inch).

•    Line art, such as logos, must be at least 600 dpi.

•    Black text must be 100% black.

•    Colored text must be at least 10 point and CMYK.

•    If using black background, set to 100% black and 40% cyan.

•    Please send PDFs sized exactly to M.A.D.’s size specifications. NO crop marks.

•    Proofread your ad carefully. With few exceptions, we cannot make changes to or correct PDFs.

•    PDFs must be supplied as PDF/X-1a:2001. This is best for our print production. Fonts and images must be embedded. In lieu of a PDF, we accept files in Adobe InDesign (PC or Mac).

•    If the ad is composed in Quark XPress, Microsoft Publisher, or Microsoft Word, please send copy and photo files separately.

•    Files that can’t easily be e-mailed can be sent via WeTransfer, Dropbox, or FTP. Call or e-mail for details.

INTERNET ADVERTISING

  • M.A.D.’s Internet advertising is a quick, inexpensive way to deliver your ad in color to a global audience.

•    Any ad running in the printed M.A.D. can run on our website for $55 (includes up to three color pictures). If you don’t indicate which pictures should run, M.A.D. will choose three. Additional pictures can be included for $5 each (no discounts).

•    Dealer ads are posted to M.A.D.’s website the Monday following print publication and stay up for one month. These ads include a single thumbnail image.

 •  Show and auction ads are posted to M.A.D.’s website as soon as they are processed and stay on the site for one month, or until the next issue is published. Show and auction ads can be renewed with no text or photo changes until the event ends for $25 a month. Changes or additions to the ad will incur the standard $55 Internet advertising fee.

•    Show and auction ads are included on M.A.D.’s Internet calendar at no extra charge.

•    Internet ads not running in print are $135 for the first month, $55 for each additional month for the same ad with no changes. This includes three color photos or graphics. For each additional picture, add $5.

•    A direct link on the M.A.D. website to your website without a print or Internet ad costs $55 per month.

•    Auction catalogs, in some cases, can be posted. Call for details.

MORE INTERNET EXPOSURE

Every photo or image (including logos) in Internet advertisements published on the Maine Antique Digest website is included at no cost on the website Marketplace for Collectors (www.marketplaceforcollectors.com). Each image is published as a “tile” on the Marketplace for Collectors page, with a link back to the advertisement or to the advertiser’s home page for link-only advertisers. Marketplace for Collectors provides a way for buyers to search for art and antiques visually.

 BANNER ADS

There are several options for Banner ads on the
M.A.D. website. Home page ads include:

Top Banner ad: $800 per month
(1024 x 128 pixels, 14.22" wide x 1.778" high)

Block ad: $350 per month
(315 x 265 pixels, 4.375" wide x 3.681" high)

Half Block ad: $175 per month
(315 x 125 pixels, 4.375" wide x 1.736" high)

Footer ad: $175 per month
(515 x 105 pixels, 7.153" wide x 1.458" high)

Calendar page ad: $500 per month
(515 x 105 pixels, 7.153" wide x 1.458" high).

The calendar page is the most-visited page on our site.

Banner ads can be submitted as JPG, PNG, or GIF files (in RGB), or our graphics department can create your ad at no extra cost.

FOR MORE INFORMATION

Call toll free 1-877-237-6623 with your advertising questions or email ads@maineantiquedigest.com

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