Front (show and auction only) or back cover. Covers
and centerspreads by reservation only.
$1000
$900
Centerspreads.
Covers and centerspreads by reservation only.
2000
1800
Full
Page
913
821.70
3/4 Page
720
648
2/3 Page
643
578.70
3/5 Page
550
495
1/2
Page
465
418.50
2/5 Page
378
340.20
1/3 Page
317
285.30
1/4 Page
260
234
1/6 Page
182
163.80
1/8 Page
135
121.50
1/16 Page
100
90
Per
column inch
20
18
Classified per word (25 word minimum)
1.00 no discounts
Non-standard
sizes: $20 per column inch, with a 2-column-inch minimum.
These ad prices
are for the printed version of M.A.D. only. For information about
ads on the Internet, please read the Internet section.
NOTE: Classified display and regular display rates are identical. All display
advertisers will receive a checking copy of the issue as well as a tear sheet
with the statement.
Internet ad (based on print
ad)
50
no
discount
Internet ad without print ad
125
no
discount
PAYMENTS/DISCOUNTS
Prepayment discounts:
All
display advertisers are eligible for a 10% discount on ads (except Internet ads)
that are prepaid or paid within 10 days of receipt of invoice.
An
additional 10% discount is available to advertisers who run the same ad for 6
months with no changes, paid in advance.
First-time
advertisers must send payment with the ad order. Of course, the 10% discount would
apply.
Ads will not be accepted from those with delinquent
accounts. A late payment charge of 1.5% a month will be applied to bills that
are unpaid 30 days after the billing.
We accept MasterCard,
Visa, and American Express..
Canadian/foreign
advertisers: Payment in U.S. funds only.
Advertising agencies:
We no longer offer an agency discount.
CIRCULATION
INFORMATION
Contrary to its title, Maine Antique Digest
is not just a New England publication. Demographics
are available on request or here on the Web.
CLASSIFIED
ADVERTISING RATES
Maine Antique Digest classified
ads are $1.00 per word. For 25 words or fewer, the cost is $25.00 minimum charge.
Photographs or illustrations with classifieds are $10 extra. Photos or cuts may
be furnished by the advertiser in any size but will not exceed 1½"
in publication. All classified ads must be paid in advance; no discounts apply.
Tear sheets and checking copies are not furnished for classified ads.
AD
PLACEMENT
Covers and centerspreads by reservation only. Show
and auction ads are placed together in the paper and are indexed on the calendar.
The calendar is included on our Internet site at no extra charge, with dates,
location, and contact information.
We group classified and classified
display ads together. The classified display section is used to advertise
quality contemporary arts and crafts and reproductions compatible with antiques.
The rates for classified display and regular display ads are identical.
We
group real estate ads together. All other ads are run of paper,
placed at random, in approximately the order of arrival in our office, from the
front of the paper toward the back. Position is not guaranteed, even if you call
ahead, with the exception of reserved covers and centerspreads.
Most months
the A, B, and C sections are all filled prior to deadline week. The publisher
reserves the right to reject any advertisement.
SPECIAL
SECTIONS
Special show sections can be arranged. Please call us
in advance.
INSERTS
Call
for availability and pricing.
DEADLINES
The advertising deadline is the first Wednesday of each month. Issues are mailed 10 days after the deadline date. M.A.D.
deadlines are firm dates, and all material, including all ad copy and photographs,
whether mailed or e-mailed, must be in our office by 5:00 p.m. on deadline day.
We strongly advise you to send electronic ads (e-mail or FTP) as early
as possible. Our printing schedule does not permit us to hold space past 5:00
p.m. on deadlines. Please allow plenty of time for your ad material to reach us.
2010
Deadlines
January 6
February 3
March 3
April 7
May 5
June 2
July 7
August 4
September 1
October 6
November 3
December 1
Shipping address: 911 Main Street, Waldoboro, ME 04572. Our fax number
is (207) 832-7341. Faxed material is not of high enough quality to print camera
ready or to reproduce photographs, but it can provide a quick way for you to send
copy or rough layouts. Typewritten, please. Advertising copy is not accepted over
the voice telephone.
SENDING
US YOUR AD
What M.A.D. needs from you:
The size of the ad
The name of
your business
The issue(s) the ad should appear in
For ads sent by e-mail, FTP, or disk, we also need
a printed copy of your ad to proofread against. This may be faxed or mailed to
us.
Maine Antique Digest goes
to the printer in an all-electronic format (PDF). This means your ads must either
be in the format of one of our software programs, or we need the raw materials
to compose the ad. If sending electronically, you may e-mail, FTP, or send on
Zip disk (250 MB largest size), floppies, or CD-ROM or DVD.
If
we do your layout for you:
There is no charge for composing ads, including
layout, typesetting, or scanning your photographs. If you send us a rough sketch
of your ad, we’ll be glad to do the rest. Advertising copy is not accepted
over the telephone.
We can compose ads using your text and pictures (photographic
prints or electronic photographs, either color or black and white). Your text
may be handwritten or typed, except that large blocks of text, such as auction
listings or dealer lists, should be typed cleanly enough that they can be scanned
or should be sent electronically. Digital photos should be shot at high resolution
(a minimum 1600 x 1200) for the size needed in the ad. If you do not have numbered
settings on your digital camera, use the best setting possible. Our line screen
is 85 dots per inch, but we need 200 dots per inch for the printer.
If
you do your own layout:
We send pages to the printer in PDF (portable
document format). We prefer that you send us the files as PDFs. Fonts must
be embedded in the PDF. Please proofread your ads carefully. With few
exceptions, we cannot make changes to or correct your PDFs. We can accept files
in Pagemaker, QuarkXPress 6.5 or lower, Adobe InDesign (PC or Mac), and Microsoft
Publisher and convert them here to PDF. If the ad is done and sent in Quark
XPress, Microsoft Publisher, or Microsoft Word, please send photo files separately.
Compressed files (ZIP, SIT, and HQX) are acceptable. We will return all disks,
if requested, when we return photos at the end of each issue.
Color:
Full-color ads are currently available in our yearly Antiques Trade Directory
supplement, on our Web site, and as inserts. Call for information.
Files
that can’t easily be e-mailed can be sent via FTP over the Maine Antique
Digest Web site. Go to www.maineantiquedigest.com/ftp.html,
and follow the instructions.
PROOFS
Courtesy
proofs (not for changes) are sent on request. If you require
a proof for approval prior to publication, ad materials must be in our office
one week before the Wednesday deadline.
INTERNET
ADVERTISING
M.A.D.’s Internet
advertising is a quick, inexpensive way to deliver
your ad in color to an even
larger audience. There’s no extra work for you, and your ad will link to
your home page.
New
rates are effective with the February 2010 issue.
Any ad running in the printed M.A.D. can run on the Web for
$50 (includes up to 3 color pictures). If you don’t indicate which
pictures should run, M.A.D. will choose three. Additional pictures
can be posted for $5 each (no discounts). Show and auction ads
are also linked to M.A.D.’s Internet calendar at no extra charge.
Dealer ads are put up on the Net in the Gallery section the
Sunday following print publication and stay on the Net for one
month. Gallery ads include a single thumbnail image. For an additional
$15 (total $65), Gallery advertisers can have a multi-image
thumbnail with up to ten different images.
Show and auction ads are posted to the Web as soon as they are
processed. Show and auction ads stay on the Web for one month,
or until the next issue is published. Show and auction ads with no
text or photo changes can be renewed for $25 a month. Changes or
additions to the ad will incur the standard $50 Internet advertising
fee.
Internet
Ads Not Running in Print:
To place an ad on the Internet that is not running
in print: $125.00 the first month, $50 each additional month for the same ad with
no changes. This includes 3 color pictures or graphics. For each additional picture,
add $5.00.
Link on M.A.D. Home Page: To place
a link to your Web site on our home page without a print or Internet ad: $50.00
per month.
Auction Catalogs: In some cases, full
auction catalogs can be posted. Call for details.
